The Belgian families are the most affluent in the European Union.
The Belgian families own a combined total of 916.3 billion Euros in financial means. How much of this are you reaching with your campaign? The survey “Reach on Financial Means” calculates what share of these financial means you reach with your campaign. After all, you want to reach families that have the actual purchasing power to buy your products.
How much of the 916.3 billion Euros are you reaching with your campaign?
With De Tijd and L’Echo, you reach 36% of the financial means of the Belgian families. This is the conclusion of the survey “Reach on Financial Means” that InSites Consulting executed, commissioned by Trustmedia. The survey looked into various financial themes, such as income, purchasing power, saving & investing, property and financial means, but also into which papers they read. For the first time, a link was made between financial means and media reach.
Source: CIM Print Survey, 2010 Source: Survey "Financial Means"
The financial means are the combined total of cash/savings accounts and investments (fixed income securities, shares, investment funds, insurances and other investments, such as art, antique, jewellery…). According to the calculations of the National Bank, the total financial means amount to 916.3 billion Euros.
De Tijd and L’Echo offer you access to 36% of the Belgian financial means.
With De Tijd and L’Echo, you reach a special reader community that you can address, inspire, convince and call to action. As manager or entrepreneur, they are involved in making decisions on purchases and investments in their company. The newspapers are therefore an ideal channel for your business and financial campaigns. With Sabato, the luxury and lifestyle magazine with the newspapers, you target this manager or entrepreneur in his spare time and you can inspire him for his private spending.
More information about the survey?
Make an appointment or request the brochure here.
