CIM media survey 08-09
De Tijd + L'Echo
| Readers Last Period | 202.000 | |||
| Total readers | 963.800 | |||
| Loyal readers | 149.600 | |||
| Primary readers | 322.000 | |||
| Secundary readers | 330.000 | |||
| Tertiairy readers | 322.000 | |||
| Net coverage p week | 502.500 | |||
| PROFILE | Total |
Profile % |
Coverage % |
Sel. Index |
| Belonging to the highest social classes : | ||||
| 1 | 90.100 | 44,6% | 7,0% | 318 |
| 1 to 2 | 125.900 | 62,3% | 5,1% | 232 |
| 1 to 3 | 154.900 | 76,7% | 4,2% | 190 |
| But also : | ||||
| >> The highest educated: greatest percentage of post-university | ||||
| 21.000 | 10,4% | 11,5% | 526 | |
| >> Greatest percentage of self-employed, entrepreneurs & free professions | ||||
| 20.300 | 10,0% | 4,4% | 200 | |
| >> Greatest percentage of people employed by the private sector | ||||
| 93.600 | 46,3% | 3,3% | 152 | |
| >> Greatest percentage of top & middle management : | ||||
| 66.500 | 32,5% | 9,4% | 427 | |
| The mostly male newspaper : | ||||
| % male | 132.200 | 65,5% | 2,9% | 135 |
| % female | 69.800 | 34,5% | 1,5% | 67 |
| Greatest share of readers between the age of 35 and 65, with the highest spending power : | ||||
| % 35 to 65 | 120.000 | 61,9% | 2,8% | 130 |
| % 35 to 44 | 48.700 | 24,1% | 3,1% | 142 |
| % 45 to 54 | 46.400 | 23,0% | 3,0% | 138 |
| % 55 to 64 | 29.900 | 14,8% | 2,4% | 108 |
| % 65+ | 28.100 | 13,9% | 1,5% | 71 |