Metriprofil
-
All Mediafin websites
(1) Index of Selectivity in comparison to the Belgian population (12+)
| Profile of Net Audience | ||||
| based on data from MAY '09- OCT '09 |
||||
| MetriWeb indicators Average number of unique visitors / day |
||||
| Oct 2009 | 172.283 | |||
| Sept 2009 | 165.000 | |||
| Aug 2009 | 147.001 | |||
| July 2009 | 135.136 | |||
| June 2009 | 154.119 | |||
| May 2009 | 155.641 | |||
| Net monthly audience | ||||
| PROFILE | Total |
Profile % |
(1) Index of Selectivity |
Coverage % |
| Belonging to the highest social classes : | ||||
| 1 | 606.200 | 67,7 | 224 | 21,7 |
| 1 to 2 | 490.400 | 54,8 | 181 | 17,5 |
| 1 to 3 | 606.700 | 67,8 | 161 | 15,6 |
| But also : | ||||
| >> The highest educated: greatest percentage of university & College | ||||
| 536.600 | 60,0 | 181 | 17,5 | |
| >> Greatest percentage of management and Executive management : | ||||
| management | 147.500 | 16,5 | 324 | 31,4 |
| executive management | 54.500 | 6,1 | 244 | 23,5 |
| The mostly male website : | ||||
| % male | 606.200 | 67,7 | 139 | 13,5 |
| % female | 288.800 | 32,3 | 63 | 6,1 |
| Greatest share of visitors between the age of 35 and 65, with the highest spending power : | ||||
| % 35 to 54 | 398.600 | 44,5 | 132 | 12,8 |
| % 25 to 34 | 184.200 | 20,6 | 138 | 13,3 |
| % 35 to 44 | 209.300 | 23,4 | 137 | 13,3 |
| % 45 to 54 | 189.200 | 21,1 | 126 | 12,2 |
| % 55 to 64 | 122.500 | 13,7 | 94 | 9,1 |
| % 65+ | 41.700 | 4,7 | 25 | 2,4 |