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THE MEDIAFIN BUSINESS NETWORK
THE 4 PILARS OF
YOUR TARGET AUDIENCE

 

YOU REACH
THE HIGHEST SOCIAL CLASS.

The media user who consults the publications of De Tijd and L’Echo, is part of the highest social class.

In comparison to the Belgian population:

  • 3 x as many readers from social class 1 1, 2
  • 5 x as many readers are MRFI from social class 1 1

(MRFI = Main Responsible for the Family Income)

YOU REACH
DECISION MAKERS.

The reader of our print and online media usually has a top role: he or she decides about the company’s purchases and investments.

In comparison to the Belgian population 1:

Executive managers

  • 8 x as many readers are part of the higher management and are a member of the general management
  • 4 x as many readers are part of the middle management

Entrepreneurs, independent workers and professionals

  • 10 x as many readers are wholesalers or industrialists with more than 6 employees
  • 2 x as many readers are professionals or retailers

YOU REACH CUSTOMERS WITH
SUPERIOR SPENDING POWER.

Readers of the newspapers and online media of De Tijd and L’Echo have a high income. In their limited spare time, they like to surround themselves with luxury and comfort.

In comparison to the Belgian population 3:

  • 6 x as many readers earn € 5,000 net or more per month
  • 2 x as many readers have bought luxury products over the last year
  • 2 x as many readers consume exclusive products (caviar, expensive wines, ...)
  • 2 x as many readers buy watches and jewellery from the higher price bracket

YOU REACH
INVESTORS.

Our reader consumes, but wants his capital invested wisely. To get information on how to do so, he turns to our publications.

In comparison to the Belgian population 3:

  • 10 x as many readers have more than € 1,500 left at the end of the month
  • 4 x as many readers have at least € 20,000 available on their bank account
  • 2 x as many readers shop at various banking institutions for a more interesting savings account
  • 3 x as many readers invest in funds
  • 2 x as many readers invest in real estate outside their home
  • 5 x as many readers have shares

 

1 Source: CIM 2008
2 Source: CIM Metriprofil 11/2007 - 04/2008
3 Source: The Belgians and their Money 2007