Mon Argent | Netto
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What
Mon Argent | Netto, the personal finance guides of L'Echo | De Tijd, treat current topics like taxes, succession, pension, real estate, insurances, independants ... The magazine is distributed with the full weekend circulation of L'Echo | De Tijd, and it constantly achieves additional sales (+30%) at the newsagents.
Audience
The reader audience of Mon Argent | Netto has the right mindset: people actively looking for the smartest ideas to save money and to achieve greater savings. Across all platforms (paper, tablet and websites) the money guides achieve a reach of 892,000 contacts, an index of 259% compared to the paper + digital reach (344,000 contacts).
The readers of Mon Argent | Netto are :
- conscious consumers : 85% of the readers check their receipt*
- constantly looking for the best deal price / quality : 76% follow up actions and promotions*
- solution-oriented : they are in search of practical answers and they find them in Mon Argent | Netto
Publication & Distribution
- Weekly section in the weekend newspaper
- Unique monthly magazines with essential information about personal finance themes and solutions for budget issues
Online
Mon Argent | Netto are also present online with monargent.be and netto.be, where readers can find answers to their financiel questions 24/7, as well as request model documents and use the handy online calculation tools.
*Readers Study Mon Argent | Netto by Checkmarket
CIM 2019