Influencers
- 1 out of 3 READERS belongs to social class 1 - highest social class profile of all Belgian newspapers
- 1 out of 4 READERS is younger than 35
- 4X AS MANY READERS are influencers impacting their entourage
Decision Makers
L'Echo and De Tijd reach...
- 67% TOP LEVEL DECISION MAKERS in Belgium
- 83% of all CEOs AND CFOs of companies with a turnover >€ 10 000
- 92% TOP LEVEL DECISION MAKERS in companies with over 100 employees - reading for professional reasons
- THE ACTIVE POPULATION: 66% of the readers
[Source: CIM 2019 + Trustmedia research]
Investors
- 9 out of 10 READERS invest in funds or stocks
- 1 out of 4 READERS invests in real estate next to their own home
- 1 out of 5 READERS invests monthly over € 1,000
Affluent consumers
- Readers own 39% OF THE FINANCIAL WEALTH of the Belgian households
- 2 out of 3 READERS have at least one watch worth over € 1,000
- 1 out of 2 READERS regularly buys quality wine for their collection
- 7 out of 10 MANAGEMENT READERS own a premium car brand
- 7 out of 10 READERS say they grew up in a more than average wealthy family